Design for good is my motto that drives me to harmonize the best interests of people, profit, and the planet in my work.

I am currently open to take limited mentees for UX Career Coaching (paid mentorship) that I guide UX practitioners 1:1 to navigate their UX career journey with confidence and clarity.

Book a call and let's chat how we can work together!

Design Leadership

My leadership style is marked by mentorship and strategic guidance, fostering a culture where both team members and leaders thrive and excel.

3G framework that empowers individuals

Business Acumen

'You can't manage what you can't measure' - a quote stuck with me for long time. I believe all UX strategies impact business results and KPIs, e.g. increasing revenue, saving cost, enhancing customer satisfaction, and driving growth.

eCommerce: Behavioural UX design (password required)

Fintech: Balancing user preference & business result (password required)

UX Principles, Tools & Methods

To address the ever-evolving needs and heightened awareness of users and the business, I employ laws of UX, tools, and methods to fit into design process. Setting teams up for innovative and creating impactful design solutions.

Strategies to Simplifying UX journey - Coming Up

People & Process

Through years of assembling and nurturing high-performing teams, as well as designing processes that enable cross functional teams to thrive. I build guidelines and frameworks for talent development, and encourage collaborative culture.

Coaching Guide for Product Designers at all levels

Role, Responsibility, Requirement & Result (4Rs) for Product Designers, UX Writers & UX researchers - Coming Up

UX Management

Directing UX efforts & roadmaps to align with organizational goals and ensuring effective execution requires significant management work. This includes communicating UX's value to stakeholders and influence decision making. In turn boosting UX maturity within the organization.

DesignOps 101: Kicking off Design Systems

Measuring Success vs UX Maturity - Coming Up